There has been lots of change and momentum in the past week. We have been preparing for our show. Outside the theater, however, there is even bigger news…
On April 2nd, fuel4Arts is hosting a think tank with Misnomer as participants. The think tank will explore different approaches to audience collaboration, focusing in particular on how new web technologies [blogs, etc] can be used to engage customers as partners in the production and/or marketing of art. The main focus will be on methods which allow artists to bypass traditional gatekeepers and connect directly with audiences/participants [that's you].
Methods canvassed will include customised production, blogs, customer reviews, wikis, social networking, viral marketing, word of mouth and DIY media. Participants will share their experience of such methods to date and pose their own questions and challenges as to the best way forward. Jerry Yoshitomi will act as a mentor for the think tank participants (thank you Jerry!).
The think tank will run from Monday 2 – Friday 13 April 2007.
BIO: Jerry Yoshitomi
Jerry Yoshitomi is a leading international cultural facilitator. He is engaged by public arts agencies and foundations in North America, Australia and New Zealand to read, research, provoke, and speak on increasing participation in the arts, creativity, knowledge management, contemporary leadership practices, and recognising the public value of the arts. Jerry serves as the consultant on Information and Network Strategies for LINC (Leveraging Investments in Creativity, a national initiative to improve the living/working conditions of artists) and facilitator for a collaborative of performing arts presenters at major research universities.