Marci Alboher wrote an article today in the Business Section of the New York Times in which she featured Misnomer Dance for its’ flexible workspace and online innovations:

Chris Elam’s Misnomer is a big proponent of transparency. His company videotapes rehearsals and even office meetings for posting on its video blog, which allows audiences to get a behind-the-scenes look at what it takes to run a dance company. “Dance audiences traditionally interact with a dance company for only two hours a year and maybe get a couple of postcards,” Mr. Elam said. “But so much happens outside the performance, and we are trying to find ways of making the whole function of the company more open-source.”

Her article included a photo of Misnomer’s office in the Times:

Using her article as inspiration, we decided to give everyone a tour of Misnomer’ home office with a video we edited which the Times linked on their blog:

The Business Section of the NY Times is a section where dance seldom goes. We are glad to be able to outreach to wide sections of society and hope this turns some new eyes to dance!